Full disclosure: I’m not the biggest Jesse Watters fan.
That apparently puts me in the minority, because Fox News’ funnyman-turned-primetime-cable host hasn’t just seen success with his “Jesse Watters Primetime” show — he’s seen historic success.
According to a news release from Fox News on Dec. 15, “Jesse Watters Primetime” was 2022’s fastest-growing cable news program and, incredibly, finished the year as the highest-rated 7 p.m. hour in cable news history.
That 7 p.m. time slot is notable given that it’s 7 p.m. ET and many people are still well within their 9-to-5 work day on the West Coast.
It’s not just Watters’ eponymous show that has been doing well for Fox News.
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“The Five,” of which Watters is a regular co-host, made some history of its own.
“For the first time in television history, a non-primetime cable program closed out the year as cable’s most-watched in total viewers,” the Fox News release said.
Given that “The Five” airs at 5 p.m. ET, it faces an even steeper hill to climb than “Jesse Watters Primetime” when it comes to getting West Coast viewers.
Overall, the cable news ratings war of 2022 was hardly a war at all.
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If anything, it was a bloody drubbing — the kind that would elicit the use of the famous “Simpsons” meme where children are crying, “Stop! He’s already dead!“
For the year, Fox News had 13 of the top 15 cable news programs in total viewers, the news release said.
This is the network’s seventh year in a row of ratings dominance, so it’s hardly a flash in the pan.
“In terms of total day viewership, Fox News was the only one of the top three networks to grow year over year in both the key 25-54 age demographic and in terms of total viewers,” Mediaite reported. “Fox scored a total day average of 1.49 million total viewers during 2022 – a 12% increase from the previous year. In the demo, Fox was up 3%…
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