American cattlemen are preparing for battle to maintain the integrity of the term “meat” from producers of synthetic, cell-based beef alternatives.
“It’s a red line. It isn’t right that these factory-made products should be able to market and sell their products off the backs of the cattleman,” Justin Tupper, President of the United States Cattlemen’s Association warned Americans.
“We are talking about chemical-laced cell-cultured products that can in some ways simulate meat, but they aren’t meat, and the American consumer needs to understand that,” added Mr. Tupper.
The synthetic meat industry has recently made its debut in the United States, as two producers were granted approval from the USDA to begin producing and offering their laboratory-grown chicken products for sale.
The Cattle Industry is taking a proactive approach to the potential labeling of their product, engaging in discussions with the USDA and preparing for possible litigation, having learned from past experiences of the Dairy Farmers. A final decision has yet to be announced.
“The milk industry really dropped the ball,” said Mr. Tupper. “They never believed that anyone would think that almond milk was actual milk, so they brushed it off at the time. Now there are hundreds of items with milk in the name but with no milk in the product, and it has really hurt the entire dairy industry.”
“In the same way that you can’t milk an almond, you can’t get meat from a lab, only an animal, and we are not going to allow them to use our name to promote their product.”
The demand for synthetic meat has been driven by corporate entities and government agencies working in collaboration with the environmental movement. This type of product is created by acquiring cells from animals, placing them in a warm, sterile environment such as a metal vat, and combining them with a solution of chemicals that encourages cell division at least once per day.
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In a 2021 interview with Technology Review, Bill Gates, an investor in Upside Foods – one of the two synthetic meat producers approved by the USDA – expressed his belief that meat alternatives are necessary for averting the potentially catastrophic climate events caused by greenhouse gasses.
Mr. Gates implored all well-off nations to completely…
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