Social media platform Twitter is now under Elon Musk’s control, and things are rapidly changing at the social media network.
First and foremost, there have been a number of sweeping layoffs at the company, with many more believed to be coming soon.
But Musk’s Twitter isn’t just lightening the load the payroll department, but in the advertising revenue department too.
General Mills and Audi recently stated that they are pausing advertising on Twitter following Elon Musk’s acquisition of the platform. Musk responded to advertisers in general stopping their ad buys, saying the company has a “massive drop in revenue,” adding that he feels the drop is “Extremely messed up! They’re trying to destroy free speech in America.”
CBS News reports that General Mills and Audi confirmed on Thursday that they will be pausing advertising on Twitter following Elon Musk’s takeover of the firm. Kelsey Roemhildt, a spokesperson for General Mills, told CNN in a statement: “We have paused advertising on Twitter. As always, we will continue to monitor this new direction and evaluate our marketing spend.”
General Motors previously said that it would pause paying for advertising on Twitter while it monitors the company’s “new direction.” Toyota, another Tesla competitor, said that it is “in discussions with key stakeholders and monitoring the situation” on Twitter.
Others were being urged to do the same.
Interpublic Group, the ad-buying firm which works with consumer brands such as Unilever and Coca Cola, suggested this week that its clients halt advertising on the platform.
Elon Musk has been widely seen as a bit of an eccentric character, and his plans for the powerful communications network are not fully understood as of yet.
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