With Elon Musk’s $44 billion acquisition of Twitter, there has been a call for major brands to boycott the company if Musk goes through with his plan to end content policies, which are supposedly meant to limit hate speech and misinformation.
But when Musk became aware of this call for a boycott, he tweeted that he wants to investigate who is behind the idea.
Who funds these organizations that want to control your access to information? Let’s investigate …https://t.co/dBFsGjOMC8
— Elon Musk (@elonmusk) May 3, 2022
In a letter sent to major brands, like Coca-Cola, Disney, Kraft and others, more than 20 civil society groups said that marketers should secure commitments from Twitter that the social media platform will keep its policies on civic integrity and hateful conduct on the platform, CNN reported.
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These civil society groups said that if Twitter refuses to do so, the brands should pull funding and advertisement money from the platform.
“As top advertisers on Twitter, your brand risks association with a platform amplifying hate, extremism, health misinformation and conspiracy theorists,” the letter said.
“Your ad dollars can either fund Musk’s vanity project or hold him to account,” the letter added.
Twitter told advertisers in an investor filing on May 2 that “we have no planned changes to our commitment to brand safety” but that the company “cannot speculate on changes Elon Musk may make post closing.”
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Musk, however, began tweeting that he wants to find out who exactly is behind this boycott movement.
“Sunlight is the best disinfectant,” the billionaire tweeted.
When one Twitter user suggested that an organization related to George Soros will likely be one of the groups behind the boycott, Musk replied, “I will call him and ask.”
I will call him and ask
— Elon Musk (@elonmusk) May 3, 2022
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