Pfizer’s Celebrity Endorsement Deal Goes Horribly Wrong

Every corporation worth its salt needs a celebrity spokesman — and Pfizer is no different.

Sam Smith and Kim Petras seem to have failed the trial run with their Satan-tastic performance at last week’s Grammys — brought to you by Pfizer! — so who next?

How about a combative, hard-left, Democrat-boosting singer who hasn’t been culturally relevant in some time? Sounds good. So meet the new celebrity endorser of the COVID-19 jab, R&B singer John Legend.

It went over so well that Pfizer was forced to turn off comments on a Tuesday post — and it got worse from there.

“For John Legend, there is nothing better than being a dad and enjoying special moments with his family,” read Pfizer’s tweet with Legend’s short endorsement video.

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“That’s why he considers his health a top priority and why he got an updated #COVID19 booster. His eligible family members got theirs too!”

“OK, I know I’m talking to every parent out there,” Legend says in the video. “Life with little kids can be a juggling act. Luna’s got dance. Miles has basketball. Plus, they both have school and their own personalities. And now we’ve got a new baby in the house.

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“But I wouldn’t trade being a dad for anything in the world. I love being there for my special moments with my kids.

“That’s why my health is such a priority to me — and why I got an updated COVID-19 booster. My family did, too. I encourage you to talk to your health care provider and go to Vaccines.gov.”

So, for starters, there’s a good reason the “So High” and “Ordinary People” singer might not be the…


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