Victory for Elon Musk as Twitter’s Largest Advertiser Returns to Platform


Twitter owner Elon Musk said Saturday that Apple is resuming its ad spending on his social media platform.

In a Twitter Spaces conversation, Musk said Apple had “fully resumed” its advertising, according to Bloomberg.

Musk also noted that Apple is Twitter’s largest advertiser.

Bloomberg said those were the only references Musk made to Apple during the two-hour event, in which Musk chatted with about 90,000 people.


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A second major advertiser may also be ready to resume its advertising on Twitter.

Zoe Schiffer, editor at Platform, tweeted that Amazon will be returning to Twitter full throttle.

“Amazon is also planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company’s ads platform, per a source familiar with the situation,” she tweeted.

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“More information on this per a source familiar: Amazon continued advertising on Twitter throughout the recent turmoil, although some campaigns were paused. The company is looking to increase [its] ad spend to $100m a year, as stated in my prior tweet,” she wrote.

During the first quarter of the year, Apple was Twitter’s top advertiser, according to The Washington Post.

The report said Apple spent about $48 million that quarter, which made up about 4 percent of Twitter’s revenue.

Last week, Musk wrote that Apple was threatening to not allow Twitter to be included in its App Store, according to the website MacRumors.

After a meeting Wednesday with Apple CEO Tim Cook, Musk said the issue was a misunderstanding.


Twitter’s Largest Advertiser Returns to Platform, Has Now ‘Fully Resumed’ Spending

Musk had also indicated at the time that Apple was cutting back its advertising.

However, The New…


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